BigRoster's Marketing Muscle
  

Your Marketing Foundation
BigRoster.com is a marketing site. Our mission is to promote your talents to commercial art buyers. We achieve this goal using the Creative Access database. Founded in 1982, Creative Access Corp. has earned a solid sales support reputation for integrity and accuracy of its well researched, qualified database information, reaching Advertising Agencies, Publishers, Corporate America, Design Firms and Broadcast Communities. It has consistently spotted advanced trends and identified areas of concern among various industry segments and represents 65% of America’s art buying power.

Our approach is direct and basic: Drive buyers to BigRoster.com by:
  • Semimonthly Direct Mail
    Our post card campaign delivers the BigRoster.com message to different sectors of the art buying community twice every month. The minimum drop is 5,000.
  • Semimonthly Email
    Creative Access maintains a ‘permission’ database of buyers who have specifically requested information on commercial talent.
  • Display Advertising
    Our ads will appear in publications with an audited readership of art buyers. See Members Only for details.
  • Industry Partnerships & Special Events
    See Members Only for details.
Basic Members Receive $200 of Marketing Muscle
For just taking the time to update your Temporary Profile or creating a Free Basic Profile, you will automatically receive $200 in Creative Access BonusBucks. These can be used toward any of our Mailing or Call Support lists on the creative industry over the next year.
Learn more about the Creative Access database below.

Premium Members Receive Unlimited Usage of the Creative Access Database
Upgrade to a Premium or Premium Plus Membership and receive unlimited usage of the Creative Access database of over 123,000 qualified buyers. You can apply your $200 Bonus Buck to reduce the cost of Premium Membership.

Learn more about the Creative Access database below.





Who is in the Database?
Our MasterFiles consist of companies that meet the following individual industry criteria. These companies represent 65% of America’s annual marketing communication arts expenditures*.

Advertising Agencies 5,000 Firms
Billing over $1 Million
  All creative and print production staff including art/
    creative directors, art buyers, producers, copywriters and print production staff
  Sr. management, advertising, sales, marketing, corporate communications staff
  95%+ of the industry

Corporations 7,000 Firms
  Over $100 million in sales
  Fortune & Forbes ranked companies
  Sr. management, advertising, sales, marketing, corporate communications staff
  In-house creative and print production staff
  Creative and production service buyers
  Special function qualifiers i.e. annual report, in-house publications
  7,000 corporations out of a universe of 7 million companies

Publishers 900 Firms
  Over $100 million in sales
  Sr. management, advertising, sales, marketing, corporate communications staff
  In-house creative and print production staff
  Creative and production service buyers
  Special function qualifiers i.e. annual report, in-house publications
  Top 900 from a universe of 15,000

Magazines 900 Titles
  Paid circulation of 50,000 +
  Sr. management, advertising, sales, marketing, corporate communications staff
  In-house creative and print production staff
  Creative and production service buyers
  Special function qualifiers i.e. annual report, in-house publications
  Top 900 from a universe of 25,000

Graphic Design Firm 6,300 Firms
  All staff including, partners, principles, designers and production staff
  5+ staff = 95% of the universe
  < than 3 = 65% of the universe

Printers 3,300 Firms
  Top 50% Sheet/Web commercial
  19" Presses or over
  4 to 6 color capability
  Senior management and sales staff
* TrendWatch Creative 1998
 


How the Database is Updated:
Research Schedule

Each company is called every six months. Our research staff speaks to the appropriate departments to learn who is new and who has left the company. Cross–referenced relationship such as Agency or Design Firm of record and various Function Qualifiers are re-confirmed. New information is generally released on the 20th of the designated month.

  
 
REGION
Market

1
Northeast

2
Southeast
3
Midwest
4
Southwest
5
West
Canada
Ad Agencies
May
November
February
August
March
September
February
August
April
October
January
July
Corporations
May
November
February
August
March
September
February
August
April
October
January
July
Design Firms
May
November
February
August
March
September
February
August
April
October
January
July
Publishers
January
July
January
July
January
July
January
July
January
July
January
July
Printers
June
December
January
July
April
October
January
July
January
July
January
July
Last revised 12/05/01
       
 


National and Major Market Counts


The following represents the total number of names by MasterFile by geographical area. To see which states are included in a region, see the Regional Map under ‘How the Database is updated’. These counts do not include ‘restricted’ companies that are in the process of being added to the database.

 
National Counts by Region
Geo
Agency
Corporate
Publishing
Design Firms
Printers
Total
 
#co’s
#names
#co’s
#names
#CO’s
#names
#CO’s
#names
#CO’s
#names
#CO’s
#names
R1
1,453
11,046
1,866
10,619
830
13,220
1,659
3,650
969
3,512
6,777
42,047
R2
760
4,705
1,140
6,855
316
3,376
685
1,474
690
2,554
3,591
18,964
R3
1,203
10,647
2,010
12,131
497
4,825
1,135
2,915
970
4,826
5,815
35,344
R4
437
2,690
611
3,974
156
1,269
420
888
276
1,000
1,900
9,821
R5
840
4,962
1,304
6,182
354
2,975
1,131
2,178
404
1,515
4,033
17,812
Nat’l
4,693
34,050
6,931
39,761
2,153
25,665
5,030
11,105
3,309
13,407
22,116
123,988



Counts by Major Markets
NYC
769
7,011
844
4,885
560
10,686
867
1,836
324
997
3,364
25,415
ATL
91
655
139
867
30
194
112
239
83
321
455
2,276
CHI
368
3,161
577
2,922
173
1,178
468
1,103
230
1,256
1,816
9,620
DAL
111
917
184
1,262
30
214
98
257
63
368
486
3,018
LOS
264
1,650
391
1,861
129
1,172
330
641
105
465
1,219
5,789
TTL
1,603
13,394
2,135
11,797
922
13,444
1,875
4,076
805
3,407
7,340
46,118

Last revised 12/05/01 
      
 

 

 

Mailing Lists & Target Kits

For sample counts click below on the target markets that fit your marketing needs.
The "Target Kits" have segmented buyers by; Broad, Targeted and Specialty selections. Basic Members can use their $200 bonus coupons toward any of these selections. Premium or PremiumPlus Members can use any of these selections at no cost.

 
          Ad Agencies
          Corporate American
          Design Firms
          Publishers & Periodicals